amsterdam

Discover Google Cloud’s newest gen AI breakthroughs, all in one place.

Cloud AI Amsterdam is Google’s premier generative AI playground at Lief Amsterdam, blending cutting-edge AI innovations like Lyria, Chirp, Veo and Imagen with an immersive, festival-style experience of hands-on discovery and creativity. Get the complete rundown on all of our newest AI announcements and breakthroughs, all under one roof. One day, one playground, all the newest announcement.

June 12, 2025

9:00–14:00 CEST

Basisweg 63

1043 AN Amsterdam

Curious about the latest Google Cloud AI announcements? Join us at Cloud AI Amsterdam to get a front row seat to the latest advancements in AI and learn everything you need to know about our recently released Gemini models, Lyria, Chirp, Imagen, Veo, NotebookLM for Enterprise, and much more, all in one place.


AI is no longer a vision for the future. It's transforming how we work and live, right now. 


Cloud AI Amsterdam will put you at the forefront of technology, as we demo new tools and show you the ins and outs of what you need to build for tomorrow, today. We’ll show you how to apply these new AI tools to solve your real-world challenges, whether you are looking to create new projects from simple natural language prompts, summarize information in a digestible way, or automate tasks.


At Cloud AI Amsterdam, you’ll have the opportunity to:

  • Learn everything you need to know about Google Cloud’s most recent AI announcements:
  • Latest Gemini Model Deep Dive: Explore the latest Gemini model with enhanced performance, multimodal output, and flash thinking capabilities.
  • AI development unleashed: Learn how to leverage the Gemini deep research model and access its power through our live model API.
  • Transformative AI tools: Discover innovative tools like NotebookLM and explore the latest advancements in Generative AI Media Models such as Lyria, Chirp, Imagen and Veo for image and video generation. 
  • The Future of consumer AI: Get an exclusive look at Astra, Mariner, Jules, and Whisk – our latest consumer products powered by generative AI.
  • Open Source Agent Development Kit and Agent Engine and Agent Interoperability Protocol: Future proof your agent investments with a universal communication standard that works across frameworks.
  • Watch the most cutting-edge AI tech in action during live demos.
  • Engage with Google Cloud generative AI technology through hands-on experiences.
  • Meet with Google Cloud AI experts to get all of your questions answered.


Are you ready to move beyond the hype and put AI to work? 


Register now. Space is limited, so make sure you don’t miss out!

Agenda

09:00–09:15

The future of AI: From research to reality

Listen to our Google Cloud Experts, as they discuss how Amsterdam's vibrant tech ecosystem, fueled by world-class talent, groundbreaking research, and a spirit of entrepreneurialism, is driving cutting-edge AI development, shaping the future of the industry and setting the stage for the next wave of transformative technologies. Learn about Google Cloud’s commitment to empowering companies and organizations to innovate faster, disrupt industries, and achieve significant growth in this exciting new era of AI.

09:15–10:00

Gen AI breakthroughs on Google Cloud

Join us for an exciting exploration of the latest breakthroughs in generative AI on Google Cloud. We’ll take an in-depth look at the groundbreaking capabilities of the latest Gemini Models, along with other state-of-the-art tools, that are enabling developers to bring their most innovative ideas to life faster and more efficiently. Discover how Google Cloud is not just advancing AI technology, but is actively pushing the boundaries of what’s possible.

10:00–10:20

Break

Enjoy a quick refreshment and stop by one of our demo booths to see the latest advancements in our technology and ask questions you may have!

10:20–10:50

The future of visual innovation: Unveiling the power of Generative AI Media Models like Imagen & Veo and Chirp & Lyria for voice and music generation

In this session, we will delve into the next generation of visual AI tools, focusing on the advancements of Imagen Veo, Chirp and Lyria. Learn how these groundbreaking technologies are revolutionizing the creation of images and videos, making it easier than ever to generate high-quality, realistic visuals that can be applied across industries, from entertainment to marketing and beyond.

10:50–11:20

The Google AI ecosystem: The technicalities of Astra, Mariner, Jules and Whisk

Step into the heart of Google’s AI ecosystem and discover the cutting-edge tools transforming industries today. This session will take you behind the scenes of Astra, Mariner, Jules, and Whisk—our latest generative AI-powered consumer products. Learn how these groundbreaking innovations are reshaping user experiences and providing developers with scalable, game-changing solutions to unlock AI’s full potential.

11:20–11:40

Break

Enjoy a quick refreshment and stop by one of our demo booths to see the latest advancements in our technology and ask any questions you may have!

11:40–12:10

AI ready: Google Cloud's technical backbone

Ready to dive into the engine that powers Google Cloud’s AI capabilities? In this session, we’ll uncover the technical foundation that makes it all possible. We'll explore the robust tools and frameworks developers depend on, including resources like the Open Source Agent Development Kit, and the cutting-edge cloud services and runtimes, such as the Agent Engine, that support massive AI models and autonomous agents. Discover how Google Cloud ensures your AI solutions are not only scalable and reliable but also secure and efficient. Learn how standards like the Agent Interoperability Protocol aim to future-proof your agent investments by establishing universal communication that works across diverse frameworks, ensuring readiness for the future. Get an inside look at the infrastructure that’s powering the next generation of AI innovation!

12:10–13:00

Demos galore

Snack on innovation and brace yourself for an action-packed experience as we showcase live demos of the most innovative AI tools and technologies from Google Cloud. Watch as we bring real-world applications to life, demonstrating how Google Cloud’s AI innovations are solving some of the toughest challenges across industries. See these powerful technologies in action and learn how you can harness their potential to revolutionize your own projects and take your work to the next level.

13:00–14:00

Networking Lunch

Enjoy an energetic lunch, network and stop by one of our demo booths to see the latest advancements in our technology and ask any questions you may have!

Register for Cloud AI Amsterdam

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